Project

Boot Launch Campaign

Client

Warrior Football

Agency

Zak Agency : Freelance

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

A disused victorian bath house was selected as the location for the photoshoot. The building had great character and an imposing presence but there was a lot of work to do to turn it into the final backdrop for the campaign art. I retouched and composited images from the location shoot to create a complete background scene. This became the base layer over which I crafted individually tailored scenes to showcase the characteristics of each player and boot.