Background
New Balance needed a bold campaign for its first entry into a world dominated by more established football brands. New Balance Football launched with two boots centred around creative and attacking themes. Creative Visaro players “Make Chances” whereas attacking Furon players “Take Chances.” The “Make Chances / Take Chances” platform was originated by the agency and was the creative foundation for the campaign style. I worked in partnership with the creative director and creative team to create and implement the visual style before going on to create the key imagery and final high resolution artwork that would be rolled out across the wider advertising campaign.
