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Sevilla FC 17/18 Kit Launch

Project

Sevilla FC 17/18 Kit Launch

Client

New Balance Football

Agency

Zak Agency : Freelance

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

New Balance Football created the 17-18 kit range for Sevilla FC, with a home kit design that harks back to the iconic white shirt and socks of the club’s history. I created a key art that could frame the players and the stadium whilst keeping the kit prominent. The second and third kit key arts follow the same style with graphic elements that compliment and mirror the respective kits.