Project

Stoke FC 14/15 Kit launch

Client

Warrior Football

Agency

ZAK Agency : Freelance

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

Warrior Football created the full 2014/15 kit range for Stoke City FC and required a visual campaign to promote its release. The “Ready To Fire” campaign signals a bold statement of intent for the club. The inclusion of the iconic bottle kilns, which I modelled and textured in 3DS Max, nods to the history of the club and its world-famous potteries.