Background
New Balance Football have created the 17-18 kit range for FC Porto. The home kit design retains the famous blue and white stripes well established with the club. I used this feature as inspiration for the key art creating an art style that mirrors and enhances the impact of the kit design. The release of the home kit was followed quickly by the away kit the striking orange colourway replacing the famous blue and white as the accent colour for the design. The release of the third kit completed the set with the key art again taking its cue from the kit itself.
