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Haze

Project : Haze

Client : Ubisoft

Agency : Feref Ltd

My Role : Creative Direction, Art Direction, Design, Compositing, Retouching, Artwork/Finishing

High nectar levels make the character oblivious to the destruction around them, low levels show the harsh reality! This key feature inspired the title style and this “truth behind the lie” was a key influence in the creation of the key art.