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New Balance Football : Make Chances/Take Chances

Project

Make Chances / Take Chances

Client

New Balance Football

Agency

ZAK Agency : Freelance

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

The New Balance Football brand had been successfully launched with its first range of Visaro and Furon boots and now the time had come for the second wave of creative. The “Make Chances / Take Chances” platform had been established and a refresh of the original key art was required to showcase the new boot colour ways.