Project : Ignite Hype
Client : New Balance Football
Agency : ZAK Agency (Freelance)
My Role : Creative Direction, Art Direction, Design, Compositing, Retouching, Artwork/Finishing
The ‘Ignite Hype’ Pack sees the Tekela v3.0 and Furon 6.0 wrapped in a striking new colourway aimed at young talents making their own hype... I retouched, colour-matched and graded the players, the boots and the background scene before combining them to create the final artwork.
