Project

Ignite Hype

Client

New Balance Football

Agency

ZAK Agency : Freelance

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

The Ignite Hype Pack sees the Tekela v3.0 and Furon 6.0 wrapped in a striking new colourway aimed at young talents making their own hype... I retouched, colour-matched and graded the players, the boots and the background scene before combining them to create the final artwork.