Background

New Balance football releases version 4 of the Audazo range. The new shoe was designed to be worn for activity as well as leisure hence the line…Fresh on court. Fresh off court. With the concept locked I was tasked with creating the high resolution image, augmenting and adapting the original photography to take the key art to the next level. I modified the completed key art adding graphic elements for various online and social media templates. This ensured a consistent look and feel across all channels.