Project

Undisputed

Client

Steel City Interactive

Agency

Fire Without Smoke : Freelance

My Role

Creative Direction
Art Direction
Design

Background

Design. boxing, gaming…. some projects feel custom made for you!
Conceptualising a brand design system from the ground up was a challenge I was more than up for when it came to “Undisputed.” I created a multi-tiered system whose elements could work in pared back, minimalist executions or be combined in flexible, modular ways to create complex layouts that scaled to marketing assets and key art.

Huge shout out to my friends at Fire Without Smoke for getting me involved, very proud of the latest in a long line of successful collaborations!

Final Key Art : Steel City Interactive / Fire Without Smoke

Key Art

Brand Design System