Project : LOSC Lille : 17 - 18 Kit Launch
Client : New Balance Football
Agency : Zak Agency (Freelance)
My Role : Creative Direction, Art Direction, Design, Compositing, Retouching, Artwork/Finishing
New Balance Football release the 17-18 home kit for Lille OSC. The kit features a blend of diagonal and vertical stripes forming a chevron that references the kits worn in the 1940s and 50s. I used an element of this design feature to create the framing device used in all the the key arts and colourways that compliment and mirror the lines on each kit.
