Project

Sky Stream

Client

Sky

Agency

Sky Creative : Freelance

My Role

Art Direction
Design
Compositing
Retouching
Artwork

Background

Sky Stream allows customers to stream Sky TV and much more over wifi without the need for a satellite dish. No contracts, no wires, no dishes... Sky is seeking to reinvigorate the way it provides content for the streaming generation. I put an extensive amount of development work into the dish explosion, experimenting with powder styles, particle placement and levels of destruction in order to create an eye-catching and impactful way to retire the ubiquitous satellite dish. campaign. The core suite of layouts comprising of a 48 Sheets, D6s and D96s were resized, repurposed and rolled out across a multitude of digital and printed OOH placements as well as online and in the press.

Sky Creative credits:
Senior Producer: Rupert Savage
Creative Director: Chris Dorn
Freelance Designer: Malcolm Riley
Senior Retoucher: James Paddison
TTL Producer: Nicola Kenny
Studio Managers: Jonathan Tastard, Paul Robinson
Artworkers: Robert Watts, Matthew Jackson, Josh Fazey
Artwork Manager: Shaun Harwood