Project
Sevilla FC 17/18 Kit Launch
Client
New Balance Football
Agency
Zak Agency : Freelance
My Role
Creative Direction
Art Direction
Design
Artwork
Compositing
Retouching
Background
New Balance Football created the 17-18 kit range for Sevilla FC, with a home kit design that harks back to the iconic white shirt and socks of the club’s history. I created a key art that could frame the players and the stadium whilst keeping the kit prominent. The second and third kit key arts follow the same style with graphic elements that compliment and mirror the respective kits.
