Project
Make Chances / Take Chances
Client
New Balance Football
Agency
ZAK Agency : Freelance
My Role
Creative Direction
Art Direction
Design
Artwork
Compositing
Retouching
Background
The New Balance Football brand had been successfully launched with its first range of Visaro and Furon boots and now the time had come for the second wave of creative. The “Make Chances / Take Chances” platform had been established and a refresh of the original key art was required to showcase the new boot colour ways.
