Background
Created to launch the latest version of the Puma RS Fast, this suite of images are used both in print and online. The printed versions are displayed in-store in JD Sports whilst the online side of the campaign is driven through instagram allowing new images to be released periodically. The project required the removal of creases and imperfections right through to the compositing of cityscapes and lighting effects into and over the base photography to create a strong visual style.
There’s much more of this project still to come…
