Project
Athletic Bilbao 17/18 Kit Launch
Client
New Balance Football
Agency
Zak Agency : Freelance
My Role
Creative Direction
Art Direction
Design
Artwork
Compositing
Retouching
Background
New Balance Football release their first ever range of kits for Athletic Bilbao. I ensured the key art both complimented and enhanced the presentation of the new kit by utilising the strong red and white colourway featured in the shirt’s design. This concept was then continued through the away and third kit key arts.
