Project

Tekela v3.0 : Futuresight

Client

New Balance Football

Agency

ZAK Agency : Freelance

My Role

Design
Compositing
Retouching
Artwork
Pitch-side LED Storyboard
Social Rollout

Background

The Tekela v3.0 is the latest iteration of the boot from New Balance Football and the very first to be fully laceless. These print ready key arts and digital assets were created to support the launch of the new boot. The graphics were inspired by the multicoloured soleplate and the modular style intended to create a versatile and adaptable suite of assets.