Background
Warrior Football created the full 2014/15 kit range for Sevilla FC and required a visual campaign to promote its release. Sigue La Linea Roja “Follow The Red Line” is a call to fans to follow the red line of the shirt. The campaign went on to put loyal Sevilla FC fans and the city itself right at the heart of the action. Competition winner and lifelong Sevilla fan Alex Arrabal takes centre stage, modelling the kit alongside the club’s star players. The backdrop features a bar that is well known in the city and hugely popular with the Sevilla FC faithful.
