Infinite-Dark_Quicklink.jpg

New Balance Football : Infinite Dark

Project

Infinite Dark


Client

New Balance Football


Agency

ZAK Agency : Freelance

My Role

Art Direction
Design

Artwork
Compositing
Retouching

Background

These images were created to promote the launch of the limited edition “Infinite Dark'“ pack created by New Balance Football. The concept goes down the stealth route with these blackout Furon v5 and Tekela v2 boots. The black upper is offset by a reflective metallic soleplate that gives the boots a layer of flair to match the player wearing them. I was tasked with retouching the boots to give them a premium look and feel. Once the boot retouches were complete I graded the images before adding accent lighting effects to create a unified and eye-catching set.