Project

LOSC Lille : 17 - 18 Kit Launch

Client

New Balance Football

Agency

Zak Agency : Freelance

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

New Balance Football release the 17-18 home kit for Lille OSC. The kit features a blend of diagonal and vertical stripes forming a chevron that references the kits worn in the 1940s and 50s. I used an element of this design feature to create the framing device used in all the the key arts and colourways that compliment and mirror the lines on each kit.