Project

MIUK One

Client

New Balance Football

Agency

ZAK Agency

My Role

Creative Direction
Art Direction
Design

Artwork
Compositing
Retouching

Background

Made in England, the MiUK One is a heritage boot that combines classic style with high performance modern technology. The high craft and meticulous attention to detail that went into creating the boot became the inspiration for the visual style. The campaign takes cues from bespoke tailoring and high end craftsmanship to position the boot as a purists choice.