nbfootball_miuk_Quicklink.jpg

New Balance Football : MIUK One

Project : MIUK One

Client : New Balance Football

Agency : ZAK Agency

My Role : Concept, Design, Artwork

Made in England, the MiUK One is a heritage boot that combines classic style with high performance modern technology. The high craft and meticulous attention to detail that went into creating the boot became the inspiration for the visual style.  The logo lockup takes cues from stitched panels of the boot itself.