Project : Assassin's Creed Logo
Client : Ubisoft
Agency : Feref Ltd
My Role : Concept, Creative Direction, Art Direction, Design, Artwork
The ‘Assassin’s Creed’ logo is one of my proudest achievements. The game was ambitious, from the outset it was known that there would be more than one. It was clear that the title style would have to be able to stand the test of time so it could be used across future versions of the game. For this reason the logo needed to work just as well in a historical setting as it did in a futuristic one. I looked at the origins of the word ‘Assassin’ and came across theories that believe it derives from the Arabic word ‘Hashshashin’. Whether or not this is true is unclear but it led me to look at Arabic letter forms as inspiration for the symbol. I also researched the weapons commonly used during the game’s historic time period and created abstract blade shapes based on them. The final result is a conceptual combination of these two lines of research.
