Background
Horizon : Zero Dawn envisions a future world in which human civilisation has collapsed and machines have evolved to become the dominant species on the planet. The surviving humans rely heavily on their ability to make use of the natural world that surrounds them as well as hunting the machines and salvaging their parts. The game was barely in development when I was asked by Guerrilla Games to create these logo concepts. The inextricably linked human and machine worlds was to be a key element and creative inspiration for the logo design. The human side is represented by curves and natural flowing shapes in contrast to the hard-edged digital forms of the machine side.
