Background
These images were created to launch the latest designs from the Puma Mirage Sport range and features MOBO-winning duo, Young T & Bugsey. Puma had already launched a European campaign around electronic and techno dance music and these images needed to fit the campaign style whilst creating a unique look and feel. I retouched and regraded the raw images adding lighting effects and background details to create a consistent style. The final images were supplied as both digital and print ready assets and rolled out across social channels and printed POS with over 50 resizes supplied to stores across Europe.
