Project
Johnnie Walker Blue Label
Client
Diageo, Johnnie Walker
Agency
Inertia Studios : Freelance
My Role
Compositing
Retouching
Artwork
Background
Johnnie Walker Blue Label is a high-end premium whiskey and an icon of the brand. These core static assets were created to support a brand campaign that included motion, instore POS and innovative sensory consumer experiences. My role was to composite, retouch and artwork the final high resolution static assets in preparation for their roll out across multiple media formats. The 3D channels of the bottle and background plates were individually retouched, augmented, colour balanced and graded ensuring every glint, reflection, particle and colour effect was pin-point accurate before being recomposed into the final layouts and made ready for supply.
