Project

Vodafone Smart III

 

Client

Vodafone

 

Agency

Feref Ltd : Freelance

 

My Role

• Concept, design and art direction of animation storyboard
• Concept and design of in-store materials

Background

Vodafone Smart III is a smart phone aimed at customers who want functionality without complexity. The addition of NFC tags allows the user to instantly perform a pre-programmed action like "Home mode" or "Car mode" or reprogram it to perform an action of their choice. This promotional video was created to be shown in-store and online to showcase the major functions of the handset and the potential of its use with NFC tags. The art style was already established and I was tasked with bringing it to life as well as creating new assets for use in the animation.

 Animation by Simon Terrey