Vodafone : Smart II






Feref Ltd : Freelance


My Role

• Concept and design of branding and promotional material


Vodafone launched the Smart II handset in order to simplify the world of smart phones. Aimed at novice and younger users the handset is setup and configured at point of purchase and personalised by combining different coloured inner and outer cases. The numerous colour combinations were a unique selling point. This became the focus of the branding and promotional material from bright and eye-catching in-store displays to a mini-game that invites users to answer fun and quirky questions to determine their unique colour combination.