Make Chances / Take Chances



New Balance



ZAK Agency : Freelance


My Role

• Concept, design and artwork of key art
• Additional retouching and final composition
• Concept, design and storyboard of animated sequences


New Balance needed a bold campaign for its first entry into a world dominated by more established football brands. New Balance Football launched with two boots centred around creative and attacking themes. Creative Visaro players “Make Chances” whereas attacking Furon players “Take Chances.” The “Make Chances / Take Chances” platform was originated by the agency and was the conceptual foundation for the campaign style. I worked in partnership with the creative director and creative team to establish the visual style before creating the key imagery and final high resolution artwork that would be rolled out across the wider advertising campaign.