Project

Make Chances / Take Chances

 

Client

New Balance

 

Agency

ZAK Agency

 

My Role

• Concept, design and artwork of key art
• Additional retouching and final composition

Background

The “Make Chances / Take Chances” campaign continues to perform strongly and is enhanced with the arrival of the latest boot colourways. Continuing with the striking visual language that the campaign has established the two new boots take New Balance football into 2016.