Project

MiUK One

 

Client

New Balance Football

 

Agency

ZAK Agency

 

My Role

• Concept and design of logo lockup
• Concept and design of promotional art

Background

Made in England, the MiUK One is a heritage boot that combines classic style with high performance modern technology. The high craft and meticulous attention to detail that went into creating the boot became the inspiration for the visual style. The campaign takes cues from bespoke tailoring and high end craftsmanship to position the boot as a purists choice.