Feref Ltd : Freelance
Design of outdoor advertising concepts.
Inspired by the work of Roald Dahl, “Matilda” is brought to the stage by the Royal Shakespeare Company and features original songs from comedian Tim Minchin. The character of Matilda is fascinated by books and words and has an innate talent for reading. Combining these themes with the concepts of escapism and imagination formed the basis for the look and feel of the advertising.