Magners : The Original Win



Magners Irish Cider



Drink : Freelance


My Role

• Concept, design and artwork of key art


Magners teamed up with the AR app provider Blippar to create a unique competition mechanic. People were encouraged to download and use the app to interact with the label on their bottles or pint glasses of Magners to win prizes. Created as an in-bar promotion the stripped back graphics, strong simple colourway and clear messaging helped to cut through a fiercely competitive marketplace.