Magners : The Original Win
Magners Irish Cider
Drink : Freelance
• Concept, design and artwork of key art
Magners teamed up with the AR app provider Blippar to create a unique competition mechanic. People were encouraged to download and use the app to interact with the label on their bottles or pint glasses of Magners to win prizes. Created as an in-bar promotion the stripped back graphics, strong simple colourway and clear messaging helped to cut through a fiercely competitive marketplace.