Liverpool FC 17/18 Kit Launch Key Art



New Balance Football



ZAK Agency : Freelance


My Role

• Concept, design and artwork of key art


The 17/18 Premier League season sees New Balance Football create a new kit range for Liverpool Football Club. This seasons kit takes on special significance as it coincides with the club's 125th anniversary year. Creating an advertising campaign for a high profile sports brand is one thing, but when it's to launch the kit of the club you've supported since childhood going into its 125th anniversary year it truly is one of those pinch yourself moments... I have never been happier or more proud! YNWA!