Project

Lille OSC 17/18 Kit Launch Key Art

 

Client

New Balance Football

 

Agency

Zak Agency : Freelance

 

My Role

• Concept and design of key art

Background

New Balance Football release the 17/18 kit range for Lille OSC. The kit features a blend of diagonal and vertical stripes forming a chevron that references the kits worn in the 1940s and 50s. I used an element of this design feature to create the framing device used in the key art.