Project

Horizon : Zero Dawn

 

Client

Guerilla Games

 

Agency

Guerrilla Games : Freelance

 

My Role

• Design of logos concepts

Background

Horizon : Zero Dawn envisions a future world in which human civilisation has collapsed and machines have evolved to become the dominant species on the planet. The surviving humans rely heavily on their ability to make use of the natural world that surrounds them as well as hunting the machines and salvaging their parts. The game was barely in development when I was asked by Guerilla to create these logo concepts. The inextricably linked human and machine worlds was to be a key element and creative inspiration for the logo design. The human side is represented by curves and natural flowing shapes in contrast to the hard-edged digital forms of the machine side.