Project

FC Porto 17/18 Kit Launch Key Art

 

Client

New Balance Football

 

Agency

Zak Agency : Freelance

 

My Role

• Concept and design of key art

Background

New Balance Football have created the 17-18 kit range for FC Porto. The home kit design retains the famous blue and white stripes well established with the club. I used this feature as inspiration for the key art creating an art style that mirrors and enhances the impact of the kit design. This concept is continued through the away and third kit key arts.