FC Porto 17/18 Kit Launch Key Art



New Balance Football



Zak Agency : Freelance


My Role

• Concept and design of key art


New Balance Football have created the 17-18 kit range for FC Porto. The home kit design retains the famous blue and white stripes well established with the club. I used this feature as inspiration for the key art creating an art style that mirrors and enhances the impact of the kit design. This concept is continued through the away and third kit key arts.