Project

FC Porto 14/15 Kit Launch Key Art

 

Client

Warrior Football

 

Agency

ZAK Agency : Freelance

 

My Role

• Design and artwork of key art
• Compositing, retouching and final composition

Background

Warrior Football created the full 14/15 kit range for FC Porto and required a visual campaign to promote its release. Sempre Preparados (always prepared) symbolises the values that define the FC Porto attitude. Despite being a highly decorated club, the two-time European and World Champions ignore past glories and always focus on future games. This idea of looking forward and not dwelling on past victories is represented within the key art. The destruction behind the players represents their vanquished opponents while the blue ticker tape ahead represents future victories and successes.