Project

Disney’s Fantasia : Music Evolved

 

Client

Harmonix

 

Agency

Ichi London : Freelance

 

My Role

• Design and artwork of key art concept
• Compositing, retouching and final composition
• Concept and design of online marketing

Background

Fantasia : Music Evolved is a motion-controlled music rhythm game and is the interactive successor to Walt Disney’s 1940 classic. The player navigates and explores the game environment using a 3D cursor known as the “muse.” and this is the the key feature of the key art concept. The team at Ichi had already established an idea for the campaign and my role was to visualise it by creating a master key art that would serve as at the pack art and underpin the broader campaign.