Project

Disney Infinity

 

Client

Disney

 

Agency

B Group : Freelance

 

My Role

• Concept and design of POS and in-store display items

Background

Disney Infinity is an open world action-adventure video game. A key feature of the title is the collectible figures that once synchronised allow Disney and Pixar characters to interact and go on adventures. The range of characters available within the game is huge. The key to the artwork was to show as many of them as possible whilst maintaining visual balance and clarity across the various elements. I was tasked with creating the in-store display unit and POS suite using the art style supplied by Disney, all the while adhering to the strict brand guidelines.