Project

Buzz! Junior : Robojam

 

Client

Sony Computer Entertainment Europe

 

Agency

Feref Ltd

 

My Role

• Concept, design and artwork of key art
• Concept, design and artwork of logo
• Compositing, retouching and final composition
• Design and artwork of packaging
• Concept, design and artwork of style guide
• Concept, design and artwork of style guide elements

Background

The second release from Sony’s Buzz! range, Robojam is a fun robot themed title that continues the family oriented gameplay experience. I focused on robotic objects and materials treating them heavily in photoshop. The objects were then softened and their colours brightened and exaggerated to give them a fun a bright final finish. These elements were then used to create the title style, key art and style guide.