Project

Athletic Bilbao 17/18 Kit Launch Key Art

 

Client

New Balance Football

 

Agency

Zak Agency : Freelance

 

My Role

• Concept and design of key art

Background

New Balance Football release their first ever range of kits for Athletic Bilbao. I ensured the key art both complimented and enhanced the presentation of the new kit by utilising the strong red and white colourway featured in the shirt’s design. This concept was then continued through the away and third kit key arts.